Which came first, the IRS or the hatred of the word audit? Either way, we have tried to navigate around the adage that no one can escape death or taxes by skipping out on pivotal audits in our business.

Today, I want to highly encourage you to do a content audit at least annually.

This is where you look at your audience (always audience first), look at their needs, look at your web site and your content and judge, based on all available data, whether you are hitting the mark with each piece.

Do a Content Audit. Now!