The Rooster Cast Ep. 204 – Digital Marketers Do This: Email Messaging

I recently presented at an industry marketing event and left myself 5 minutes to present on paid marketing. Paid marketing demands more than 5 minutes for research and establishing the necessary partnerships for success.

But if you don’t have time for all of that work, you should at least do six key things. I’ve covered paid search, paid social and mobile messaging. The fourth one is email marketing.