I recently presented at an industry marketing event and left myself exactly 5 minutes to cover “Paid marketing commands more than 5 minutes of your time.” On purpose? No. But isn’t it ironic? Don’t you think?

After a little setup about how research and wise partnering can take you very far, I gave them six things to do in digital if they don’t have time for study.

No. 2 was paid social.

Digital Marketers Do This: Paid Social