The dashboarding of digital metrics is such a potentially powerful activity. It moves the results of the marketing out of the hands of the operational nerds and into the hands of the marketing decision makers.
But dashboarding for me has been like waterboarding. Connecting APIs, figuring out naming convention correlations, working with both new and old tech to stabilize the data, figuring out what Facebook has changed without telling us. Pulling the data together is not a simple task.
But folks, it is past time for dashboarding to not be a basic digital marketers right. Why were we ever ok with a quarterly report telling us that we should have done five things 48 hours into the campaign to make it exceptionally better?
Join the Dashboarding Generation