The Apple is falling very far away from the digital tree. We already have all of the new privacy-inspired gaps between Apple, Facebook and others. Now we get word that Apple will block the long-used and treasured invisible pixels in emails that help generate the open metric.
Looking at a recent email I sent, Apple opens accounted for 50% of my total opens. That’s about average in the U.S. with 38.9% opened on an Apple iPhone and 11.5% opened in Apple Mail. So, I guess the sky is falling. Nope. Not yet. This move is only for the Apple Mail client. Still, that’s potentially 10 percent of your email opens. But other smaller vendors have already jumped on this bandwagon and even others may follow suit, as the privacy wave sweeps through digital.Did My Email Get Opened?