Speed has quickly become the leading metric in digital. Router speed connecting users to the internet. Bandwidth speed to the right site. Speed of the web page loading. Speed to fully ingest the content. Speed to accomplish the next task.

Speed is core to Google’s web vitals determining if your site is a better place to send a searcher than another. According to a June chart from Marketing Charts, speed is the paramount metric for user experience. Users want to quickly accomplish what they came to do.

That means shifting design, pop-ups, slow loading pages and other items that slow the process depress the user experience.

Speed is Now the Key Digital Metric