New technology is exciting. It can open up new revenue avenues, save countless hours of manual work or, the best ones, do something you hadn’t before considered.

Every offering has a killer sales pitch. Every offering won’t cure cancer but might get close if you use it correctly for your business. And every offering has a price tag.

I’ve reviewed hundreds of tools in my career. I’ve implemented dozens. There are some absolutes in the process and one magic bullet.

New Tech, Old Problems