The people driving digital marketing and sales are forward thinkers. We have to always be optimizing, know the next technology, be on our toes as the industry shifts.
But the blindspot that creates is we are info seekers but not info hoarders. Out with the old, in with the new.
An article popped up recently defining native advertising. “Really?” I scoffed. But if that article is getting penned in 2021, there are a couple of potential issues. First, we did and are doing a terrible job of explaining what it is. Second, we did and are doing a terrible job of executing it.
Native in a Non-Native Land