Folks, we have seven months the third party cookie deprecation takes place and the industry is not in a good place.

As a reminder, data privacy and Google are in the middle of the issue with Google announcing that by 2022, they would be phasing out the use of third party cookies on Chrome browsers. Since Chrome has 47 percent market share in browsers, that means something. Most of the other major browsers are following suit.

So, it’s a big deal.

This Time, The Industry Isn’t Ready