Search was in a steady growth process before 2020 but something major happened that changed everything. COVID.
Coronavirus shut down brick and mortar and sent the formerly physical businesses into a virtual spin that was best powered by search.
Additionally, the global leap in usage grew search to trillions of executions in 2020, led by terms like Coronavirus, Election results, Kobe Bryant, Zoom and India’s Premier League and fueled by the bleary-eyed public setting a record for searching what day is it.
More Searches Means More Paid Search