Digital marketing and sales lures tend to work on digital marketing and sales professionals, which is probably why we keep doing them.

We manage our inbox well so we tend to like email. We guard our cell number, so we only receive MMS and SMS from folks we want to hear from. We ignore banners, unless they are striking, relevant and timely. We’re engaged on social, so we see the power of the platforms.

We also like quick read content. Headlines like 7 tips to improve your content strategy or 7 shocking statistics from big tech companies will earn a click-through. It’s not because we don’t know how to develop a solid content strategy or don’t know big tech. We are constantly optimizing and making better. Plus, we have to constantly speak to those not in the deep water of digital, and most of these are pretty basic.

Content Marketing To Those In The Know