Digital marketing and sales tactics have long suffered from varied degrees of knowledge gaps.

Some of these gaps are perpetuated by revenue challenges. People are still buying the outdated tactic, so others still sell it. Think standard ROS anything, enewsletter ads or a 125×125 pixel ad. Remember those? These should have died but advertisers keep pumping money into them, so they don’t.

But most of these gaps are communication failures.

Tactics Too Hard To Handle