Connected TV is just as revolutionary to broadcast as programmatic was to digital 10 years ago. Just like the programmatic push, connected TV adds to the offering tremendously.
Much like programmatic brought a new lexicon, so does CTV. There are many sticks, dongles or cubes feeding us OTT content and that content can be live streamed, FEP, VOD or just online video. Not to mention all of the new vMVPD options that are trying to cut your cable for you.CTV Feels Very Familiar