So, what do we do about Clubhouse, the audio-based, heavily trending social app. The experience is akin to a live, free-flowing podcast but is not yet ready for the mass audiences. You can only gain access through an invitation.

Its unique quality is hearing and exchanging ideas with experts on topics, including celebrities like Oprah, Chris Rock, Ashton Kutcher. Bounce from Star Wars to digital marketing to writing to investments and listen in as you desire.

In many ways, it’s podcast listening without the commitment to long-form with one or two people. The various channels allow for self-section, so the future ad opportunities will probably develop around context and/or voice or radio like ads.

What Do We Do About Clubhouse?