I’m been digging deep into search and content lately and have come out of it with either a Matrix red pill-level depth of understanding or a Beautiful Mind level of nuttiness.
My deepening supposition is everything starts with content, which has to be supported by strong SEO practices and shored up by paid search. Content is king. SEO is the map to the palace and paid search fixes the roads, the vehicles or the people. And it all is a living ecosystem of never-ending and unique work.
But most often, the ecosystem, like the plant in my bathroom, goes without water for a bit and becomes stagnant. Not dead, mind you. Just sad, still and dying in spots.The Glorious Web Trio