So which digital marketing metric is the best one? Most will tell you the question is flawed but I’m ready to spill the beans. There is an answer … it just depends on who you are.
If you are a brand creative, you might look longingly into the eyes of average viewable time against a unique audience target.
If you are a content producer, you are probably incentivized on page views but you know a metric of page views + time spent + bounce rate is your engagement trifecta.
Which Digital Metric is the Best?