When it comes to content marketing, brevity is an important attribute. Depth matters but get to depth as quickly as you can. It helps readers. It helps search bots. It helps everyone.
It also shows that you have an editor or at the very least a conscience.
I was reading a recent Forbes article about 15 best practices for creating content and realized the author wrote the headline first. The article lists 15 practices but any editor would have boiled down to four.Brevity is Caring in Content Marketing