Remember back in the old days when we had to get the oil changed every 3,000 miles? You know, back when we drove places and actually ammassed 3,000 miles? It was a good recommendation. A way to keep confident in the health of the vehicle.

Consider this your friendly reminder sticker: It’s time to check the geo-based metrics reports for your digital campaigns.

Why bother to remind you? Well, typically the geo-based stats aren’t the leading indicators of success toward a KPI. It’s a nice to have but other reports mean more. And we are busy optimizing to better metrics.

Where Are Your Ads Targeted?