So, what do we do about LinkedIn?

LinkedIn is one of the leading social media platforms and is smartly centered on business professionals, unlike any of its large scale competitors. For users, it’s about finding the next opportunity. For brands, it’s about finding the next star employee. And LinkedIn is good at both.

For marketers, it also has a place because it can be a killer app for account-based marketing and lead generation. That’s why it is the second-most popular platform among B2B marketers, probably based on it having a database of 30 million companies worldwide. It might be first if scale was closer to Facebook but you could say that about any of the players.

Bad What Do We Do About LinkedIn?