As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021.

No. 1 is social media.

2020 brought us an ad boycott of Facebook, the threatened U.S. destruction of TikTok, numerous trips to Washington and, toward the end of the year, serious threats against Facebook’s social media monopoly.

It also brought us a growth in usage for almost all of the platforms, led by TikTok, Facebook and Parler, putting social media on a dangerous level heading into 2021.

2021 Trends: Social Media