As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021.
No. 2 is programmatic advancements
The wild west like freedom of programmatic is coming to an end with the unemotional ruthlessness governments often use to quash rebellions. Sheer might smashing the formerly secretive but sketchy practices of the major programmatic players.
Fraud, data breaches, data misuse, unfollowed privacy policies, etc. They all added up to major changes in 2021.
2021 Trends: Programmatic Advancements