As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021.

No. 3 is privacy

The need for privacy and data legislation was created by a digital industry unwilling to police itself. The answers from Europe, Canada, California and other locations have been somewhere between idiotic and insightful. There’s no stopping it, although 2019 and 2020 gave us glimpses that maybe a lack of enforcement would weaken all the banter.


2021 Trends: Privacy