As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021.

No. 5 is virtual events

Virtual events are more an emerging tech space out of necessity. The pandemic and its effects will continue into at least Q2 and many are already saying the live event world won’t return strongly until 2022.

That leaves us with Zoom, GoTo Meeting, On24 and others to pick up the slack (pardon the martech pun). New players will join the fray with new approaches and new tools. We’ve seen how the whole industry turned on a dime to combat security issues. But with major event players putting their full weight behind these tools, look for the event space to continue as the most rapidly growing digital marketing and sales sector we have.

2021 Trends: Virtual Events