As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021.

No. 7 is Connected TV.

Every programmatic vendor has spent 2020 promoting connected TV. Why? Video performs and having new video offerings is exciting. Add to it that linear television is tanking, pointed down 16 percent into 2021. We could see connected even up with linear by 2024, possibly sooner if brands like Netflix ever offer an ad-supported model.

2021 Trends: Connected TV