As 2020 comes to a close, I am counting down the top digital marketing trends heading into 2021.

No. 9 is Analytics

We’ve lived in click-infested waters for far too long and only the advanced marketers were adept at inserting conversion pixels.

Maybe it was because the metrics were so slow in getting to us or maybe it was just being busy — marketers typically do four or five jobs, right? Whatever it was, we didn’t push hard enough.

2021 Trends: Analytics