AFter five weeks of hosting a once on-person digital marketing event and now virtual, I can unequivocally say that I wish we had been able to meet in person.

The event, Ag Marketing in the Digital Age, has been strong and the content is unwaveringly great. But the lack of deep audience interaction, reading the room, it’s body language, the tone of the questions, etc., an event host is left only to speculate whether or not they have hit the expected target.

Additionally, if one of the sessions has low live turnout in the in-person event, you ding the bells a little louder and more obnoxiously to get them into the room. In the virtual world, you can only pelt people so many times before you are more annoying than reminding.

Virtual Events