The complexity of digital requires helpful automated tools to get everything done. But it is in these automations where we allow simplicity to make decisions on our behalf and sometimes those decisions aren’t what we want.

Take brand safety in programmatic for instance. We all agree we want to protect our brands from landing next to unsavory content. But the automated mechanisms, as helpful as they are, don’t know your business and are likely blocking worthy publishers.

Are You Too Brand Safe?