Privacy and data regulations are putting the power back in the hands of the consumers and making things a tad bit more difficult for publishers and digital marketers. As the businesses scramble to meet the demands of watchdogs and consumer advocacy groups, they’ve taken their eyes off of the real ball.
The future of information providers isn’t as the tail to the consumer’s dog. The future is the same as the past. Driving consumer interest in the information/content/tools they provide. In B2B, that’s a business positive for everyone if done well.
So, when we consider all of the safeguards and protections that make accomplishing the job more challenging, that doesn’t need to be a business-killing scenario. In fact, it just changes the model or the transaction.Anxiety on the Digital Horizon