There are lots of really fun things about digital marketing and sales. One of my favorites are the oddballs, the rejects, the things that defy logic.

For instance, I recently saw a report from a Facebook campaign that included audience network. My first thought was how did that sneak through. Just seeing the header, I knew the performance. High volume. Low engagement. Right? No, in this case, it was low volume and nice overall performance. Cool! Someone cracked the code there.

Happy Accidents