Marketing technology isn’t advancing particularly fast. The operations within digital aren’t improving rapidly. The three Ps of policy, privacy and practicality are moving fast in scattered directions.
So how does someone intrigued by the constant newness of digital marketing and sales feed himself?
It’s the data.
The struggle with data is you have to mine for it. I don’t mean dig into the data yourself, if you have any. I mean those with the data typically are spending all of their time in windowless rooms digging up data and forget to tell everyone else about the cool things they are building. Of they are managed by someone without data science chops who can’t plot the points where the data meets marketing and sales initiatives.
So, if you fall into any of these descriptions, do me a few favors:
Data Is Where It’s At Right Now