Digital marketing is exploding right now. As sales departments and event coordinators around the globe grapple with business-relevant social distancing, it’s digital that benefits.
- Social’s uptick has been massive, so much so that one of the fastest growing channels TikTok landed in the middle of a global dispute.
- Programmatic has ballooned to half of the spend in the U.S. and even higher in agriculture.
- Even email, which has been riding a fairly hum drum engagement trend of the past decade bumped up sharply.
- Voice and voice search was already on a hefty pace. Now, it has leaped closer to the top for non-touch dedicated tech firms.
Where does it all go when (or if) things return to more normal practices?
Digital is Exploding Right Now