All of the planning and ingenuity that goes into digital marketing is often derailed at the creative stage. You can pinpoint the right audience with the perfect platform at the exact right time and then blow it with terrible messaging.
What is terrible? Messaging without a call to action happens so often that marketing leads sound smart when they bring up the need for it. But that’s basic. Irrelevant imagery is another. In B2B, you see it all the time. Those don’t belong there, you don’t grow winter wheat in Illinois right now or this isn’t dairy country! It’s also speaking to the audience without considering how the audience speaks. Acronyms, brand-focused terms, marketing jargon, etc.Don’t Blow It With Your Messaging