Doing digital correctly typically starts with technology. Sure, you need a solid brand, audience, content, data and service strategy or the technology doesn’t matter, but you can have all of those and be stuck with virtually no voice at all if you are missing the tools.

I’ve used all-in-one tools that bring multiple tech elements together in one place. I’ve cobbled together best-in-class tech to take full advantage of each tool’s fullest capabilities.

Back in the day, the all-in-one tools usually were good at one thing and lousy at the others. Great at sending an email but data handling was atrocious, for instance. What about today?

To Have a Tech Stack or Not?