I have a troubled history with social media monitoring software. I have both loved the category and hated it. Loved it for its obvious necessity and power. Hated it because the offerings almost always cost an extra zero. The real value isn’t in the robotic pulling and categorizing of information. The basic monitoring. No, the power is in Social Media Intelligence. That’s the part that takes work.

For instance, we have a monitor on all of agriculture, which we have cultivated and optimized heavily since launching. It shows cool things like Wednesday at 10 a.m. is the most active day of the week for posting about agriculture in 2020 or the seedling emoji is the one most often used.

But that’s not intelligence. Intelligence takes the data and makes it actionable.

Social Media Intelligence