I’m a fan of marketing technology because every new tool could be take me to the next level. Whether it is making harder things easier or actually creating a whole new way to market, every tool is worth investigating.

On Twitter recently, I was struck by a pretty solid message from one vendor, talking about site retargeting your television advertisements. Well that sounds like an omni-channel present I didn’t know I needed, so I took the bait.

Investigating MarTech