We are wise to their ways. Most are, in fact. What I’m talking about is digital audience targeting that borders on the creepy. You know, like when I’ve looked up the price of a Traeger smoker after enjoying a friends brisket and now Traeger wants to see if I want one too.

That is absolutely fine and consumers are somewhat fine with it. Not a lot fine but somewhat.

But as a marketer, what is really bothersome is the quarter-baked, cheap attempts to be smart in targeting. Like retargeting all who have gone to a particular site EVER with an uncapped number of impressions or using Consumer or Facebook data to find “farmers”.

Smarter Audience Targeting