Video is all the rage and it deserves to be. As a story-telling mechanism, it is hard to beat. As an ad vehicle, the performance and reach is difficult to equal. And as the rest of the television and video world explodes into a disarray of new OTT offerings and new channels, the 1 billion pound gorilla is YouTube.

A billion hours of video watched every day. 73% of Americas use YouTube. 500 hours of video are uploaded every minute. In agriculture, more farmers spend time on YouTube than on Facebook.

So, what should brands do here — other than use it as an obvious advertising vehicle?

How to Use YouTube