Programmatic can be a valuable tool in food and agricultural marketing, but this digital tool has its special strengths and limitations. The next Rooster Strategic Solutions Wake-Up Webcast will explore the fine details of programmatic: What is programmatic? How can it best be used? How should it not be used?

This webcast will feature a panel discussion with Michael Jung, vice president of product management and technology for Big Reach Network; and Matt Jeter, cofounder of Lean Media. The discussion will be moderated by James Arnold, chief digital officer for Rooster Strategic Solutions.

“If you are one of the dozens of programmatic vendors or if you use programmatic, you should attend and interact with the panel,” Arnold says. “Like me, these guys are here to wake up the industry on programmatic.”

This Wake-Up Webcast is on Thursday, September 19, at noon CDT. For more information contact James Arnold at To register, go to:

The webcast is being offered courtesy of Rooster Strategic Solutions, a marketing communications and consulting company specializing in agricultural issues, production, policy, sustainability and food.