Cheryl Bergeron, Mike Young and Jenny Vatterott have joined Rooster Strategic Solutions to add depth to the firm’s creative and project management functions.

Bergeron joins Rooster as chief creative director, bringing 25 years of writing and creative direction experience working for a diverse client roster that includes Bayer, Rabobank, Koch Industries, Novus International, Michelin Ag, Purina Mills and John Deere Financial. Her expertise applies to all stages of the creative process across digital, print and broadcast media. She was most recently with Sandbox and OBP.

Mike Young will serve as Rooster’s new art director after stints at Sandbox, OBP and the local PBS television affiliate in St. Louis. A graduate of Webster University with a degree in advertising and marketing communications, Young has experience with a number of major agricultural accounts, including Monsanto, DeKalb, Michelin Ag, AGCO, Channel Seed and Traits, USDA and NASS.

Jenny Vatterott joins Rooster as chief project manager and will track all projects, processes, budgeting and quality control for the firm and its clients. She was most recently executive producer for Sandbox on the Channel Seed and Traits account and previously worked for Fleichman-Hillard and OBP. Her other client experience includes Monsanto, the United Soybean Board, John Deere, PERC, Merck and Elanco food and companion animal health.

Bergeron, Young and Vatterott will all be based in St. Louis.

“From the beginning, our goal has been to assemble the very best professionals in the business,” says Josh Turney, Rooster founder and chief strategist. “Bringing Cheryl, Mike and Jenny on board underscores that commitment to our clients.”

Rooster Strategic Solutions is a consultancy firm serving companies in food and agriculture. Based in Clinton, Ill., the firm has satellite offices in Kansas, Virginia, Missouri and Tennessee.