Adding its voice to the growing importance of voice-assistant platforms, Rooster Strategic Solutions, LLC, has launched The Rooster Cast, a minute-long update on digital media, digital marketing and the ever-evolving technology space.

Rooster chief digital officer James Arnold hosts The Rooster Cast, which focuses on topics such as social media, programmatic advertising, voice assistants, AI, blockchain, chatbots and more. The topics covered involve how brands, publishers and agencies can best take advantage of these tools. The update is available for free on Amazon Echo and Google Home platforms.

Previous episodes of The Rooster Cast have been played more than 10,000 times since its May launch — with a June 28 episode about digital ad fraud nearing 2,000 plays on its own.

“The adoption curve of voice assistants is steep and impossible to ignore,” says Josh Turney, Rooster founder and chief strategist. “Any tech receiving support from Google, Amazon, Apple — and, soon, Facebook — should be on everyone’s radar.”

Says Arnold: “There is a knowledge gap in our industry around digital marketing, media and technology. The Rooster Cast is one way we hope to help close it.”

Rooster Strategic Solutions is a consultancy firm serving companies in food and agriculture. Based in Clinton, Ill., the firm has satellite offices in Kansas, Virginia and Tennessee.

The Rooster Cast is available as an Amazon Skill here:

It is available as a Google Action here: