Rachel TorbertCLINTON, ILL., August 23, 2022 – Rooster has promoted Rachel Torbert to the position of public relations director. She was previously senior media relations strategist and has been at the company for just over a year.

In her new role, Torbert will lead day-to-day public relations and media relations for multiple Rooster clients, including Precision Planting, Farm Op Capital, Indigo Ag, Pinion (formerly KCOE ISOM) and others, as well as contribute to developing the company’s public relations practice and new business efforts.

Torbert has a rich background in farming and agricultural communications. She grew up on a family farm in central Illinois and remains actively involved in that operation raising registered Jersey cattle, and registered Paint and Quarter horses. She previously held public relations positions at the Illinois Department of Natural Resources, Illinois Farm Bureau and Bader-Rutter & Associates before joining Rooster.

“Rachel’s expertise and dedication are a tremendous benefit to our team, as are the opportunities she creates for clients through high-value relationships with ag trade media,” says Chief PR & Content Strategist Sally Krueger. “Rooster clients trust Rachel’s guidance, and the outstanding quality of her work reinforces that trust.”

Rooster is a partner to brands, companies and their marketing teams in food, agriculture and rural America. Based in Clinton, Ill., the firm has satellite offices in Kansas, Virginia, Missouri, Illinois, Georgia, Tennessee, Colorado, Texas, Indiana, Kentucky, Arkansas, South Dakota and Iowa.