Who Has the Best Ag Web site? (Q3, 2020)

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last year, Rooster introduced an independent review of 33 agricultural company websites across six categories. Using the same tools and measurements, this is an “apples-to-apples” approach that companies...

Why Don’t More Companies Use Mobile Messaging?

James Arnold, Chief Digital Officer, Rooster Strategic Solutions When asked why he robbed banks, Willie Sutton famously replied “Because that’s where the money is.” This seems like an obvious answer, especially to those of us who choose media based on where our...

Who Has the Best Ag Website? (Q2, 2020)

James Arnold, Chief Digital Officer, Rooster Strategic Solutions Last April, we introduced an independent review of 33 agricultural company websites. We thought it was necessary to use the same tools and measurements to offer an unbiased, non-partisan evaluation, and...

Make Your E-mails Suck Less

James Arnold, Chief Digital Officer, Rooster Strategic Solutions E-mail marketing isn’t new. In fact, the first e-mail was sent back in 1971 from Ray Tomlinson to himself, as a test. Apparently, the test worked. According to Forbes, 91 percent of Americans check their...

All Media Touches are NOT Created Equal

Pat Reese, Chief Media Strategist | James Arnold, Chief Digital Officer | Ted Haller, Senior Media Strategist | Chandler Bruns, Social Media Manager If you’ve been in a marketing role for any amount of time, you’ve probably heard of the ‘Rule of Seven,” the historic...