by James Arnold | May 23, 2022 | The Rooster Cast
To be a social media channel, the core user function for your channel should be some level of interaction. So, I am going to loudly correct a long-standing error and just as long-standing a pet peeve. YouTube isn’t a social media channel. The core user function...
by James Arnold | May 12, 2022 | The Rooster Cast
A lot of the power of digital is in the stories that surround the initiatives. Digital is cool because we can talk about machine learning, artificial intelligence, dynamic … er … things, etc. Customer Experience is one of those initiatives. It sounds...
by James Arnold | May 9, 2022 | The Rooster Cast
We were heading into the fall political advertising season with a record for planned spending on digital even before the Surpreme Court added its leaked/draft opinion on Roe vs. Wade. The early predicted spending number for digital was $1.2 billion, only trailing TV...
by James Arnold | May 6, 2022 | The Rooster Cast
A collegue of mine recently wrote an article for MediaPost called Digital Is Not (And Never Was) An Easy Button. Check it out. He is right, of course, but that’s not to say many haven’t treated digital as easy. When you have hundreds of options and can get...
by James Arnold | Apr 22, 2022 | The Rooster Cast
There are a lot of digital marketing tactics to love. After all, digital is often the facilitator of progress in marketing, so who doesn’t love the newest and coolest? And then there is retargeting. I hate retargeting. It combines most of the worst elements of...
