There are a number of current job openings are Rooster, including:

See the full job descriptions and hiring contacts as you scroll lower on this page.

Media Director

MEDIA DIRECTOR JOB DESCRIPTION

Media Director is responsible for the philosophy, strategy, planning and presentation of the use of paid media for Rooster accounts and help guide the clients and account team on strategic media

Media Director will be

  • Well-versed in all forms of media
  • Have the ability to stay current with changing media landscape and media consumption
  • Aware of current and past research and trends
  • Experienced within the agricultural industry
  • Able to understand digital reporting

Media Director will

  • Have 5+ years of media planning experience
  • Work closely with media team, account team, producer team and digital team
  • Have excellent communication skills
  • Be adept at creating presentations as well as media flowcharts
  • Have the ability to build and maintain relationships with clients as well as vendor representatives
  • Be organized and detail oriented
  • Be able to multi-task
  • Excel at follow-through

 

To apply or for more information, email Chief Media Strategist Pat Reese.

Group PR Director

THE ROLE

The Group PR Director at Rooster Strategic Solutions serves as a senior public relations and media relations strategist and leader on behalf of Rooster and its clients. The individual in this role is a seasoned and proven expert in diverse communications disciplines, including public relations, media relations, corporate identity/brand management, executive communications, reputation management, issues management and crisis communications. 

The Group PR Director is foremost a world-class relationship builder with ag trade media outlets as well as non-endemic media, journalists, reporters and broadcasters, and is responsible for public relations and earned media planning and activation as well as monitoring and performance measurement. Reporting to the Chief PR & Content Strategist, the Group PR Director is a key leader on the growing public relations and content team at Rooster. The position supports scalable client initiatives and campaigns to ensure world-class PR services and solutions, as well as clear and compelling communications on behalf of agribusiness clients.

AREAS OF ACCOUNTABILITY

Public Relations Strategy and Activation

  • Build and maintain strong relationships with media outlets, journalists, reporters and broadcasters, both within agriculture endemic and trade media as well as consumer and non-ag media outlets
  • Generate awareness of client transformations, products, programs, services, events and launches through effective and impactful public relations and earned media campaigns, initiatives and tactics 
  • Garner national, regional and local media attention in the form of print articles, television and radio coverage and online stories on behalf of clients and their stakeholders
  • Develop strategic angles, pitches, media announcements and stories that are compelling to farmers and the media engaging them
  • Coordinate and facilitate press inquiries, client media interviews and spokesperson opportunities
  • Serve as a key partner to client-side spokespeople, subject matter experts, technical researchers and product developers, as well as corporate leadership, marketers and brand managers in crafting their public relations materials and developing media training and spokesperson coaching

Strategic Communications

  • Plan and activate corporate communications initiatives and programs, and ensure successful external communications touchpoints are aligned to impactful internal communications efforts
  • Identifies opportunities to create integrated brand-centric communications strategies and plans that move the needle on client and organizational goals
  • Identify opportunities at the intersection of public relations, social media and content to ensure earned and owned stories and their timing generate the greatest possible value and results and reduce potential unwanted outcomes
  • Consult with Rooster executive team and client leadership teams on strategic reputation and brand health initiatives
  • Improve and protect firm and client brand reputation locally, regionally and nationally through proactive media relations and reactive issues management as well as crisis communication.
  • Craft firm and client messaging and responses as well as other communications to position executives as thought leaders.
  • Collaborate with client leadership and executives to draft appropriate talking/message points and presentations, speeches or scripts
  • Develop strategic message maps and editorial or content calendars as well as thought leadership roadmaps 

Earned Media Monitoring and Performance Measurement 

  • Research earned media markets to understand and outline the competitive landscape to ensure client media outreach is differentiated, timely and relevant
  • Develop performance metrics in the form of public relations scorecards
  • Monitor campaigns and initiatives for earned coverage and clips across media types
  • Track earned media coverage and clips and report out on their impact
  • Stay ahead of trends and best-in-class public relations measurement tools and technology, making recommendations to leadership and clients on opportunities to scale and cost-share
  • Partner cross-functionally with media, digital, creative, strategy and data intelligence teams to leverage added value for clients through PR opportunities and ensure campaigns are tactically integrated across channels and media types

QUALIFICATIONS

  • Bachelor’s degree in public relations or communications
  • 10+ years’ experience in public relations or corporate communications in an agency, firm or fast-paced, high-growth in-house setting
  • Hands-on experience developing earned media strategy in B2B public relations, media relations and earned media activation 
  • Strong relationships with agriculture, food and farming media, as well as national media outlets
  • Experience successfully earning coverage and placements on behalf of agribusinesses and agricultural brands or farmer-facing organizations
  • Hands-on experience leveraging PR monitoring, outreach and measurement tools, such as Cision
  • Experienced public relations measurement and impact reporting; business and analytics savvy to ensure ROI of public relations
  • Seasoned press conference facilitator and on-site media coordinator
  • Proven collaboration with leaders in product, research, legal, data science and other stakeholders as thought leaders and spokespeople and conducting interview coaching, preparation and media training 
  • World-class interpersonal and presentation skills, particularly with cross functional teams of varying levels
  • Detail- and deadline-oriented
  • Self-motivated, confident, agile, performance-focused and cool under pressure 

TECHNICAL COMPETENCIES
MS Office, AP Style, Google Suite, Cision, BrandWatch

COMPENSATION AND BENEFITS
$105-120k
*Writing and coverage samples required

To apply or for more information, email Chief PR Strategist Sally Krueger.

Senior Digital Marketing Consultant

Rooster’s Senior Digital Marketing Consultant will use digital experience, Rooster tools and staff to assist internal and external clients on digital strategy, operations, and execution. It is a hands-on position that requires skill and talent with various digital marketing tasks – a staple of Rooster’s strategic positioning.

As the Senior Digital Marketing Consultant, Rooster expects the employee in this role to have shown executions with the latest digital technologies and trends and an ongoing willingness to seek and investigate new approaches and tools. The employee should have excellent communication skills and be able to help translate our clients’ and our company’s views creatively.

The Senior Digital Marketing Consultant reports to Rooster’s Chief Digital Officer and works with the Senior Digital Strategic Manager, the social media managers and other segments within Rooster.

Senior Digital Marketing Consultant Responsibilities

  • Execution of digital tactics, including email, search and social media.
  • Execution of web and content updates via CMS, html and other techniques.
  • Execution of ongoing digital analytics, including insights and observations.
  • Support in providing insightful digital and social audits for clients.
  • Support in providing “surprise” insights to clients.
  • Assist in Rooster’s thought-leadership efforts.
  • Master all aspects of digital marketing … strategy, operations and execution.
  • Developing, supporting digital proposals for select clients.
  • Developing symbiotic expertise in digital with other Rooster digital staff.

Requirements

  • Proven work experience in digital, web environments.
  • Hands-on experience in various digital tools, content management and email service providers. WordPress and Marketing Cloud experience a significant plus.
  • Excellent communication and copywriting skills for both internal and external audiences.
  • Knowledge of online marketing channels
  • Familiarity with web design tools
  • Analytical and multitasking skills
  • BS degree in Marketing or relevant field

Compensation and Benefits
$75K-$90K

To apply or for more information, email Chief Digital Officer James Arnold.

Senior Content Strategist

THE ROLE

The Senior Content Strategist & Producer at Rooster Strategic Solutions serves as a key member of the growing PR & Content team at Rooster. This role supports scalable content as part of client initiatives and campaigns to ensure world-class content marketing services and solutions, as well as clear and compelling storytelling online and off. End to end, from initial strategy to execution and through to performance measurement, the Content Strategist & Producer is responsible for content creation and delivery. The individual in this role is a seasoned expert in working cross-functionally with diverse communications disciplines, including public relations, content, social media, creative, video production, media and corporate identity/brand management. The Senior Content Strategist & Producer is a relationship-oriented consensus builder who is responsible for working across the agency and with clients to plan and activate content across many channels and formats. The individual in this role is extremely digitally savvy with a growth mindset and experience building inbound channels, or has experience in a digital or content marketing role. 

AREAS OF ACCOUNTABILITY

Content Strategy and Planning 

  • Roadmapping detailed content plans and bringing them to life through inbound and outbound to build brands and brand channels 
  • Generating content campaigns and tactics that impact TOF and BOF weather for lead generation or customer retention
  • Developing plans for paid and owned channels across media formats to deliver persuasive and compelling content that is actionable
  • Creating content campaign scorecards and measuring their impact downstream 
  • Working closely with data/intelligence and digital teams to leverage data and martech for automation, personalization and deployment in content marketing campaigns 

Content Production, Activation and Delivery 

  • Hands-on experience working closely with creative and account planning teams to ensure content tactics and campaigns are on-brief
  • Integrating creative, comms and brand campaigns to a content strategy that sizzles
  • Collaborating closely with creatives, project managers and video production and editors to create motion assets
  • Working closely with media and digital teams to ensure organic and paid content work together effectively
  • A knack for creating simple yet detailed timelines, conversion paths and matrices to ensure assets are delivered on time and on-budget for each and every channel and touchpoint

Content Performance Measurement and Reporting 

  • Ensure content marketing is deployed through martech efficiently on the front end and measured effectively on the back end
  • Tracking, monitoring and reporting back on content impact internally and directly with clients
  • Ensure content marketing campaign ROI through hands-on testing and experimentation with digital, social and data teams

QUALIFICATIONS

  • Bachelor’s degree in communications, marketing, public relations or related field
  • 8+ years’ experience in marketing-communications in an agency, firm or fast-paced, high-growth in-house setting
  • Hands-on experience developing and implementing content strategy across multiple channels
  • Experience creating and deploying impactful content for agribusinesses and agricultural brands or farmer-facing organizations
  • A data science mentally for content measurement and metrics
  • An analytical storytelling approach to content marketing results
  • Natural collaborator with company and client leaders across functions, including creative, content, IT, marketing, media, sales, legal and others
  • A public relations or comms professional’s eye and ear for brand tone and style
  • World-class interpersonal and presentation skills, particularly with cross functional teams of varying levels
  • Detail- and deadline-oriented
  • Self-motivated, confident, agile, performance-focused and cool under pressure 

TECHNICAL COMPETENCIES

  • Analytics and optimization tools such as Google Suite, Google Data Studio, Google Analytics, Tableau, Funnel.io
  • Engagement tools, such as On24, SproutSocial, Wistia, UberFlip, Outgrow, SurveyMonkey, Marketing Cloud, HubSpot 
  • Acquisition tools such as Cvent, Hopin, Google Ads, Bizzabo, AdRoll 
  • Collaborating on core systems (ERP, CRM, CMS, MAP, PM), such as Contentful, NetSuite, Marketo, Pardot, SFDC, Wrike, Webvantage, 

COMPENSATION AND BENEFITS
$80-95k
*Writing and coverage samples required

To apply or for more information, email Chief PR Strategist Sally Krueger.

Media Relations Manager

THE ROLE

The Media Relations Manager at Rooster Strategic Solutions serves as a media relations and earned media outreach specialist working on behalf of Rooster and its clients. The individual in this role is a public relations professional with experience in media relations and other external stakeholder communications, as well as reputation and issues management. The role reports to the PR Director.

The Media Relations Manager role supports the Rooster PR team as a coordinator and relationship builder among ag trade media outlets as well as non-endemic media, journalists, reporters and broadcasters, and is responsible for public relations and earned media activation as well as monitoring and performance measurement of PR campaigns and media coverage. As part of the growing PR & Content team, the Media Relations Manager position supports scalable client initiatives and campaigns to ensure world-class PR services and solutions, as well as clear and compelling communications on behalf of clients.

AREAS OF ACCOUNTABILITY

Earned Media Outreach and Coordination

  • Support PR team in activating corporate communications initiatives and programs, campaigns, initiatives and tactics 
  • Build and maintain relationships with media outlets, journalists, reporters and broadcasters, primarily within agriculture endemic and trade media 
  • Coordinate media events and launches onsite and facilitate media interviews 
  • Engage with national, regional and local media, including print, broadcast and online outlets
  • Develop public relations materials, such as press releases and media alerts, as well as media kit materials, FAQs, bios and talking points
  • Draft angles, pitches, media announcements and stories that are compelling to farmers and the media engaging them
  • Coordinate press inquiries, client media interviews and spokesperson opportunities
  • Write persuasive and engaging stories and articles as well as other content

Coverage Monitoring and PR Reporting

  • Metrics and data-centered approach to PR measurement and reporting; experience working with measurement tools such as Cision, Meltwater, Brandwatch or other social listening or media monitoring tools
  • Develop performance metrics in the form of public relations scorecards
  • Monitor campaigns and initiatives for earned coverage and clips across media types, and track earned media coverage and clips and report out on their impact
  • Research media markets to understand and outline the competitive landscape to ensure client media outreach is differentiated, timely and relevant; organize and manage editorial calendars
  • Stay ahead of trends and best-in-class public relations measurement tools and technology, making recommendations to leadership and clients on opportunities to scale and cost-share
  • Partner cross-functionally with media, digital, creative, strategy and data intelligence teams to leverage added value for clients through PR opportunities and ensure campaigns are tactically integrated across channels and media types

Strategic Communications

  • Support the creation of integrated brand-centric communications strategies and plans that move the needle on client and organizational goals
  • Draft strategic message maps and editorial or content calendars as well as thought leadership roadmaps 
  • Craft firm and client messaging and communications to position clients and subject matter experts as thought leaders
  • Collaborate with senior PR leaders and client executives to draft appropriate talking/message points and presentations, speeches or scripts
  • Identify opportunities at the intersection of public relations, social media and content to ensure earned and owned stories and their timing generate the greatest possible value and results and reduce potential unwanted outcomes
  • Reputation and crisis management experience a plus

QUALIFICATIONS

  • Bachelor’s degree in public relations, communications or marketing
  • 5+ years’ experience in public relations, media relations or corporate communications in an agency, firm or fast-paced, high-growth in-house setting
  • Hands-on experience using PR monitoring, reporting and measurement tools, such as Cision, Meltwater, Onclusive or others
  • Analytics-driven about public relations measurement and impact reporting to ensure ROI of public relations 
  • Strong writing skills alongside an artful approach to writing and editing compelling stories of all kinds
  • Hands-on experience coordinating PR or media relations in B2B, including thought leader interviews and on-site media events
  • Passionate about public relations, media relations and earned media activation that is backed by digital and social savvy
  • Experience collaborating with editorial, reporters and journalists for agriculture, food and farming media
  • Successful story placements and coverage on behalf of B2B brands/clients, agribusinesses and agricultural brands or farmer-facing organizations
  • Experience working with product, research, legal, data science and other stakeholders as thought leaders and spokespeople
  • Previous support of spokesperson interview and media coaching, preparation and media training / readiness 
  • Exceptional interpersonal and presentation skills, particularly with cross functional teams of varying levels
  • Detail- and deadline-oriented; self-motivated, confident, agile, curious, performance-focused and cool under pressure 
  • Experience in the seed and agronomic or crop protection industries a plus

TECHNICAL COMPETENCIES
Cision, MS Office, Google Suite, AP Style, Google Analytics, BrandWatch

COMPENSATION AND BENEFITS
$55-65k
*Writing and coverage samples required

To apply or for more information, email Chief PR Strategist Sally Krueger.

Senior Copywriter

Now Hiring: Senior Copywriter

THE ROLE

The Senior Copywriter is responsible for working on all agency projects and partnering with the Rooster creative team and clients to deliver the best possible creative product. Essential duties include:

  • Owning the creative brief and answering it to a high standard through collaborative concept development.
  • Writing, editing and proofing copy for communications in traditional and digital media, as well as collateral and social content.
  • Developing deep knowledge of client brands and translating that knowledge into a unique and appropriate brand voice.
  • Maintaining technical knowledge of client brand standards to ensure copy accuracy.
  • Participation in client presentations and other client meetings.
  • Mentoring junior creative staff as the organization grows.
  • Contribute to an overall positive company culture focused on strategy and innovation.

To apply or for more information, email Chief Creative Director Cheryl Bergeron

Account Executive

Now Hiring: Account Executive

THE ROLE

The primary role of the account executive is to support the team in the handling client requests and developing client projects. The account executive works closely with the senior account executive and the project management team to take direction from the client and relay it to the Rooster team. In this role, the account executive also participates in the process of ideation and creation of strategy and content.

Job Activities:

  • Participate in client meetings to receive project direction and/or feedback
  • Write creative briefs / direction documents
  • Kick off / lead projects with the creative team
  • Review and proof work to ensure client input included and free of errors
  • Route work to the client
  • Follow up internally and externally to meet deadlines
  • Monitor and report on progress
  • Participate in internal status and brainstorming meetings
  • Contribute to ideation and development of strategy and content

Job Requirements:

  • 2+ years of experience working in ag communications
  • Solid business writing, salesmanship and presentation skills
  • Proficient in coordinating work and meeting deadlines
  • Ability to support the management of client budgets
  • Well-organized and detail oriented
  • Relationship and service-oriented
  • Ability to synthesize information and provide analysis
  • Ability to contribute ideas, solutions; actively contribute in creative brainstorms
  • Accountable team player
  • Strong listening skills
  • Demonstrate high-standards, client-first mentality, effective resource management, trustworthiness
  • Demonstrates Rooster values – Curious. Bold. Perceptive. Nimble.

Ability to travel – Approximately 10-15%

To apply or for more information, email Senior Account Executive Karen Pfautch.

Senior Marketing Operations & Technology manager

Now Hiring: Senior Marketing Operations & Technology Manager

THE ROLE

The Senior Marketing Operations and Technology manager at Rooster Strategic Solutions, will guide the company’s practice in helping Rooster and its clients build world-class marketing technology stacks, adopt new technology platforms and tools, and implement efficient marketing automation. This role will adhere to best practices and strategies for any and all aspects of online and offline technology use, implementation and adoption, including back-end support to ensure ad tech and marketing tech operate seamlessly and pace toward KPIs that include both brand and business goals. From lead scoring and attribution modeling to intelligence-driven customer and retention marketing strategies, this role will ensure marketing-communications initiatives are deployed and measured efficiently with world-class technology and tools on both the front and back end. 

Reporting to the CDO, the person in the position will be a key member of the growing digital arm of Rooster, supporting scalable client initiatives. This role will take a leading role in firm-wide integrated marketing-communications measurement/metrics, executing both ad-hoc reporting and dashboard development. The person in this position will partner across company functions and with both marketing and sales operations on the client side, as well as information technology, to ensure information and data flows smoothly across integrated marketing and sales functions, and supports regular executive-level reporting on campaign performance and ROI. 

AREAS OF ACCOUNTABILITY

  • Deployment, Optimization and Quality Assurance: Daily operational back-end and front end management of core systems, as well as those used to drive engagement, acquisition, optimization, retention and analytics/measurement. Make recommendations to streamline quality assurance processes and integrations to improve paid and owned channel deployment, as well as performance marketing channels and ad tech that underlie digital and demand generation strategies. Develop QA processes and analyses to measure and improve our efficacy and efficiency, as well as spend, analytics and ROI.
  • Marketing Operations, Technology and Platforms: Identify areas of inefficiency for process and marketing technology optimization, and propose and implement scalable solutions to clients. Oversee implementation and successful adoption of tools and technology, including education, training, workflows and procurement aspects of contracts and agreements for martech, as well as scaling solutions and integrations for the evolution of these technologies as clients’ businesses and brands grow.
  • Seamless Technology and Data Integration: Working alongside the Chief Digital Officer and the Chief Intelligence Officer in creating data strategies, supporting data management, hygiene and storage as well as security and privacy measures. Helping to unify disparate data sources and inputs across media and agency partners, social accounts, martech and other platforms in partnership with digital, media, content and other functional leadership. Ensure automated data extraction from disparate sources, as well as supporting the transforming and normalizing of data for analysis. Provide marketing analyses and insights from the data generated through marketing technology and create recommendations for actionable optimization.
  • Reporting, Performance and Measurement: Lead the creation, automation, and maintenance of processes and reports to measure marketing-communications and campaign effectiveness, including return on investment, leads analysis, customer retention, list acquisition and maintenance. Develop consistent reporting on measurement (KPIs) and impacts downstream, holistically. Visualize this data through dashboards that highlight key metrics/measures and initiative performance across channels and tactics

DAILY ACTIVITIES

  • Maintain martech stacks, as well as tech and platforms for analytics and optimization, engagement and acquisition and customer research and insights generation
  • Deep hands-on experience with a number of market-leading marketing technology and automation platforms, such as Salesforce, Marketing Cloud, Marketo, HubSpot, Pardot and others
  • Evaluate and help implement new technologies to improve and optimize opportunities and efficiency across marketing-communications initiatives 
  • Investigate, trial, and implement new technology and tools that improve the efficiency of the customer journey and experience as well as marketing impact, performance and ROI
  • Benchmark client brand activities, performance, and investment against industry standards and make ongoing recommendations for improvement to leadership
  • Produce and maintain a set of cross-functional, online/offline analytics reports and dashboards that allow teams to understand the state of our campaign success and impact and analyze current performance against past performance
  • Produce marketing-communications reporting and analyses that support growth of the team’s knowledge base and insights around customer intelligence and behavior
  • Proactively identify and conduct ad-hoc strategic analyses in partnership with leadership
  • Partner to build, operate and optimize owned and paid digital channel effectiveness through technology adoption, including websites, landing page and email marketing campaigns as well as performance marketing channels and conversion paths
  • Work across teams/clients to identify opportunities to leverage automation to improve marketing effectiveness, including scoring, audience segmentation, offer optimization, nurture flows and reporting and analytics
  • Develop collaborative working relationships with cross-functional partners at multiple levels across the company. 
  • Support clients in ensuring marketing technology creates seamless identification and distribution of leads and customer opportunities to relevant decision-makers; collaborate cross-functionally on pipeline performance and optimization
  • Develop and manage agreements, budgets and martech plans as well as provide timely and accurate forecasts, budgets and other management tools internally and externally

QUALIFICATIONS

  • Advanced analytical data analyses and visualization skills (Excel, Tableau, Looker, etc.)
  • Bachelor’s degree in marketing, business administration or management, data science, or a related field. MBA preferred.
  • 5+ years working in a growth-focused marketing operations, marketing technology, marketing automation or marketing analytics environment 
  • Experience developing lead scoring, nurture strategies, customer retention strategies and attribution modeling, both online and offline 
  • Deep first-hand and operational experience with various enterprise marketing technology, tools and automation platforms, including Salesforce, Marketing Cloud, Google Analytics, Google Data Studio, Tableau, and other martech and ad tech suites
  • A passion and technical prowess for marketing technology and automation
  • Proven track record of prioritizing and delivery measurable brand and business results, as well as driving efficiency through data and technology
  • Strong interpersonal and presentation skills, particularly with cross functional teams of varying levels
  • Effective project management and prioritization skills with a growth mindset (testing, measuring, iterating)
  • Experience working with in agriculture a plus

COMPENSATION AND BENEFITS
$90k+

To apply or for more information, email Chief Digital Officer James Arnold.