Laura Evers and Renee Deuth have joined Rooster to further enhance the company’s strategic account service and digital marketing capabilities.
Evers joins as senior account executive and will serve as a day-to-day client-facing lead, while also playing an active role in client planning and strategic direction.
With 11 years of marketing experience, Evers most recently held positions at Horace Mann, a public company specializing in insurance and financial services catered toward educators. She served as director of both agent and customer experience teams, leading customer focus groups, developing survey strategies, establishing customer journey maps and driving sales technology and process improvements.
Prior to Horace Mann, Evers was director of strategic accounts at HPR marketing, where she worked with DICKEY-john Corporation and Springfield Plastics to develop and implement annual marketing plans, including media buys, creative development and trade show activities.
Evers graduated from Illinois State University with two Bachelor of Science degrees, one in marketing and the other in business administration. She also earned an associates degree in business administration at Lincoln Land Community College. She currently lives on her family’s Centennial corn and soybean farm in Auburn, Ill.
Renee Deuth joins Rooster as social media manager and will help manage social media strategy and execution for clients, while assisting with overall digital media strategy. She most recently was a digital marketing specialist at Titan International, where she developed social media strategy and content to promote product lines and launches.
Prior to her work at Titan International, Deuth was a field sales representative for Bayer Crop Science working with the DEKALB, Asgrow and Climate FieldView brands in northern Illinois. She has also held two positions with the Illinois Farm Bureau, first as a manager for the Mason County Farm Bureau and Menard County Farm Bureau in Havana and Petersburg, Ill.; then as membership and program manager at the state IFB headquarters in Bloomington. Deuth’s Illinois Farm Bureau responsibilities included coordination of membership recruitment and retention; managing the Young Leader State Committee and Youth Education programs partnering with 4-H and Illinois FFA; and coordinating legislative, public relations and ag literacy programs.
Deuth earned a Bachelor of Science degree in agricultural communications and advertising from the University of Illinois at Urbana-Champaign and an associate degree from Highland Community College in Freeport, Ill. She remains heavily involved in her family’s row crop, wean-to-finish swine and purebred Angus cow-calf farming operation in northern Illinois.
“Both Laura and Renee have rich agricultural and marketing communications backgrounds,” says Rooster founder and CEO Josh Turney. “They are a perfect fit for Rooster and for our clients.”
Rooster is a partner to brands, companies and their marketing teams in food and agriculture. Based in Clinton, Ill., the firm has satellite offices in Kansas, Virginia, Missouri, Illinois, Georgia, Tennessee, Colorado, Texas, Indiana, Kentucky and Arkansas.