If you have met me, read anything I have written or heard any number of Rooster Casts, you would know how I adore research. eMarketer, Marketing Charts, Pew Research Center and the many endemic studies done in food and agriculture are so powerful in accomplishing my everyday job well. A recent Gartner study of Chief Marketing Officers shows they are in the same boat, with market research and competitive insights leading the capabilities most vital in supporting marketing strategy.

Research Insights