The fact of the matter is programmatic advertising is the future of digital marketing and that’s not a statement that puts to death quality. Programmatic merely automates the process of advertising. It allows for speed, control and efficiencies in the process. How it became synonymous with cheap, wasteful, broadly targeted banner advertising is a product of martec’s and publisher’s snail pace. Streamlining the process is of secondary priority behind privacy and transparency but it’s really just a matter of growing up.
Grow Up Programmatic