The cookie is getting eaten alive these days as data governance and privacy concerns chip away at its gooey center. But lets not forget why cookies remain the tool of choice. They are simple, editable and trackable. They are terribly convenient, allow quick personalization and can result in really effective targeted advertising. The challenge has been that cookies aren’t great with privacy, security or secrecy. But we knew all of this back in 2012.
No More Cookies