Audio has a place in the digital marketing and sales landscape, but I’m beginning to doubt that podcasting will ever fully realize its potential. There are a few reasons for this. Zero standardization on time, Limited searchability of content, The best and worst comingle without a substantive rating system. But the key reason for my digital heresy can be summed up with this helpful headline — 31 best podcast hosting sites for 2019. or another one with 21 of the top podcast hosting companies. It’s a nightmare.

Flawed-casting