What would you do differently if your brand or company was fourth in a three-team race? Oh, and giving up isn’t an option.

That’s the mindset you need to bring to your digital sales and marketing every day. It keeps you scrappy, willing to risk for a higher reward and pushing for better all of the time.

How does that play out for Rooster (and me)?

  • It makes us dig deeper for better opportunities in targeting, data, tactics, timing, testing, etc.
  • It keeps us from settling for off-the-shelf product offerings.
  • It keeps us looking at analytics dashboards to find optimizations that bolster performance.
  • It forces us to learn, study, investigate and learn some more to be better.

In case you didn’t realize it, this eNewsletter is a product of that mentality. This is the research I need to be doing to stay ahead of the game. Having you open it, click on it or send comments to me about it is a side benefit!

To read the entire Digital Intelligence Report issue, click here: https://conta.cc/3iHzTuP

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